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School of Podcasting


Apr 1, 2019

David Hooper has a background in the music and entertainment business, the music business, and has spent the last four years writing the Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show. It's one of the best books I've read on podcasting (and I'm only about 50% of the way through the book).

David and I go back to 2006 when I was doing the Musicians Cyber Cooler podcast (later renamed the Marketing Musician) and he was doing Music Business Radio (a radio show syndicated across the nation that David turned into a podcast). I've been listening to updates about his book on his marketing podcast RED Podcast, as well as his Big Podcast show. Today it was great to talk to him now that the book is published.

SPONSOR: NAB SHOW

1:27

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A Talk With David Hooper Author of the Book Big Podcast

2:50 A fun conversation

4:55 Has Dave always been this curious? (Dave and David went to a very special location in Florida at Podfest)

8:13 The politics of getting guests

11:25 The power of the pre-interview

15:54 How do you get guests when you are new

17:22 How do you handle the "Dance in your head" when you are doing an interview

20:45 Dave recommends launching with 25 episodes, and I disagree

26:20 Are podcasters open to adjusting their show?

32:56 How long should my podcast be?

36:09 What was the thinking behind the RED Podcast? It's just so different...

39:07 Does he get flack for being so non-judgemental, or occasionally "Pushing the envelope."

41:03 Jeff Christy was a horrible TOP 40 DJ (hear his aircheck)

43:35 Media Training that Dave does with some television shows.

45:33 What other media training does Dave do? How to avoid the puke voice

50:00 The hardest and easiest parts of the book to write

52:00 The incestuous nature of podcasting

53:50 Did Dave have any imposter syndrome?

Mentioned In This Episode

Building a Better Dave Podcast

Big Podcast

Music Business Radio

28 Day Podcast Jumpstart

Podcast Interviewing School

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