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School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Dec 5, 2022

Creating a successful podcast takes more than just having a great idea. To ensure that the show resonates with listeners, podcasters must understand their audience and the topics they want to hear. Audience surveys are an invaluable tool to help podcasters understand their listeners and create content tailored to them. In this article, we will look at why audience surveys are so crucial for podcasters, as well as some tips on how best to use them.

Why Have a Survey?

1. Advertisers
2. Understanding who listening?
3. Understand what they want
4. To help you deliver more value in your show

Creating Your Survey

What is the goal of this survey?
Why are you creating this survey?
What do you hope to accomplish with this survey?
How will you use the data you are collecting?

Question Tips:

Explain to the recipients why you are doing this survey and how it will benefit THEM.

Start with general questions and then get specific.

If you are doing a sliding scale, make it an even number 1-4 instead of 1-5, as it eliminates the ability to choose the items in the middle.

If you have advertisers ask if people have purchased one of your sponsor's products.

Much more information on the site

Take My Survey

I'm giving away a $25 Amazon gift card, a 30 minutes consultation, and a copy of my book Profit From Your Podcast Proven Strategies to turn Listeners into a Livelihood


Attend the LIVE FEEDBACK Webinar on January 4th at 6:30 PM

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching, and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See


This month the question is the one I do over December. What is your favorite podcast in 2022, and WHY? You can only choose ONE (I know it's hard). If you can get their website URL, that would be VERY helpful. Also, be sure to mention your show, it's website and a little bit about it.

Leave Your Answer at

Deadline is 12/30/22


Tired of struggling to monetize your podcast?

December 17th 10AM-1PM Central

This is not a webinar, it is a workshop, so come prepared to work. There are only 12 seats, so everyone walks out with their monetization strategy. The price is $97

Where I Will Be?

I look forward to seeing you all. Please come up and say hi. To see my full itinerary, go to

Mentioned In This Episode

Google Forms

Edison Research Sample Podcast Listener Survey

Horse Radio Network

Dog Podcast Network

What Was That Like Show

Dave In Your Pocket (Coaching without calendars)

Podcast Talent Coach

Podcast Review Show

Jim Harold

Trapper Jack

Ask the Podcast Coach

Jim Collison

Darknet Diaries ( Jack on Episode 758 )

More information on website

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