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School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Nov 29, 2021

For years I've told people THE BEST ratio I've ever achieved is 4 TO 1 when it comes to making a podcast episode. In other words, a 15-minute podcast will take an hour. 

I asked my audience how long it took them from idea to pressing publish. They shared their workflow and the amount of time spent per episode. 

If you'd rather outsource your editing, check out my team.

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Mentioned In This Episode 

Learn How You Can Help Others by Sharing Your Abilities with Glenn Hebert - 802

20 Tips to Immediately Speed Up Your Podcast Production No Matter the Budget - 801


Steve from and the Podcast Editors Academy (and the podcast editors club on Facebook

Kim from The Pharmacist's Voice

Zita - Moon River Rituals

Bruce from The Eden Podcast

Jim From the Average Gut Network

Mark - Repurpose Your Career

Rich - the Daily Podcast Practice Show

Orlando -

Brandon - Start 100K

Dan - Based on a True Story Podcast

Howard - AA Recovery Podcast

Neil Recovery Coast to Coast

Mark -History or North America Podcast

Peter - Fat and Broke Podcast

Bill - Strokecast

Stefan - Studying Pixels

The Final Answer

For me, my average is about 6 to 1. So a 15-minute podcast will take 90 minutes.

Based on the data from the audience, they averaged 10 minutes for 1 minute of podcast. So a 15-minute podcast will take an hour and a half.

To see my flow, visit the website at