Aug 12, 2019
Last week an announcement from Google stated that podcast episodes will now appear in Google Search Results:
Starting today, when you’re searching for a podcast about a topic on Google, such as “podcasts about Awkwafina” or “Instant Pot recipe podcasts,” we’ll show you playable episodes in Search results alongside web pages, news, images and videos. We’ll surface these episodes based on Google’s understanding of what’s being talked about on a podcast, so you can find even more relevant information about a topic in audio form. Soon, you won’t necessarily need the term “podcast” in your search to see episodes, making podcast discovery simpler across Search.
With Google adding episodes to search results we need to ask the question, where are people going to find my podcast?
According to a Jacobe media report, 70% of people find shows via word of mouth and only 11% search in an app.
Another study from Edison Research and prominent podcast producer WNYC Studios states that:
84% of WNYC Studios listeners report having recommended a podcast to a friend, while 78% overall report having recommended a podcast to a friend. And one in three WNYC Studios listeners share podcasts on social media, at 32%. Podcast listeners also report having discovered the medium in the following ways: 17% via their smartphone, 15% via public radio programming, and 13% from an article or program.
The minute I heard Google was taking podcasting more seriously, (and that the Apple search was not great) I started studying SEO. Here is my limited knowledge after a few months.
Some resources I've used:
SEO for Podcasters from Daniel J Lewis ( $199)
SEO Marketing from Juergen Berkesse of Polymash
Skillshare has two classes (and intro and advanced) by Rand Fishkin who started SEO MOZ (one of the top if not THE top sites on SEO)
Mangools is a Suite of Tools to help you determine the best keywords and track your progress (free/paid)
Yoast SEO Plugin For Wordpress
Monster Insights Plugin For Wordpress (Google Analytics)
Seth/ZAndrex from Geekville Radio (who I just reviewed on the Podcast Rodeo Show) explains how his podcast was enough of a credential to get him a press pass to the Comicon event in Chicago.
Check out his podcast at geekvilleradio.com
For more "Because of My Podcast Stories, check out www.becauseofmypodcast.com
I'm working on the book "More Podcast Money" and conducting more interviews for the book. If you are making ANY money with your podcast, I'm trying to interview more podcasters to better identify strategies, and what is and is not working. If you'd like to be considered for the book please contact me
What was the last thing you shared (that wasn't yours) and why did you share it? Be sure to mention your podcast and website. Go to www.schoolofpodcasting.com/question