Jul 29, 2019
I had not "take the temperature" of my audience in a while so I
put together a quick survey. I use Google Forms, and did some
number crunching in Excel, and made a report using Mail Merge in
Microsoft word so I could easily consume the data.
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What My Audience Let Me Know
How far they listen
7% Listen to at least 75%
93% listen to all of it
Do You Currently Have a Podcast?
Yes - 90%
No - 10%
Perfect Length of Podcast?
Have you ever told a friend about the School of
Yes - 90%
No - 10%
What Do You Like About the Show:
- Question of the month and your knowledge of podcasting
- Learning the best ways to podcast
- The up to date changes that would affect the day to day
- You consistently provide concise, actionable advice to help
podcasters be successful.
- Interviews with interesting podcasters and how-to
- Multiple topics and specialized guests this way I can identify
with other podcasters who’ve encountered the same trials &
tribulations in connecting with their audience
- I really like the real-world examples you cite of how people
have made (or are making) their podcasts successful.
- The high-quality production, how much you assuage my concerns
about podcasting, identify speech patterns that drive me crazy, and
overall the feeling that you're actually talking to me.
- General updates on how and with what to create, manage, and
grow your podcast and audience
- I like your honesty and transparency most. The topics I enjoy
are tips on creating content and marketing content.
- Honest Information about growing audience and sponsors
- I like the honesty, the fact you'll tell the truth and also
aren't afraid to give your opinion. Specific sections, I like when
you do anecdote, which is odd as I didn't when I first started
listening. Just goes to show not to change your format.
- The interviews, also gear talk when you have it.
- Just listening to Dave talk with excitement about what's
important to him. I always enjoy the Because-Of-My-Podcast
- You think about the person who is just starting out and the
people who have been at it a while. (so helps me learn as a newbie,
but also stretches me to research other things). Love how you use
sound effects. Think it captures attention well!
- Expert interviews, and Last Five in Five (bring it back!)
- The analogies, which helps anyone at any level understand the
picture you are trying to paint (even the painting with peanut
- The interviews with industry personalities and gear/service
reviews. But most of all, it's just your personality that keeps me
- Your humor, varied topics, pace, transitions, and awesome
ideas and content.
- I love the end of episode bloopers.
What you'd Like to Change:
- The same podcasters on all the time, how about some variety?
For example, if the horse podcasting guy is on, I turn the
show-off, sorry, but it's just not my thing. Other than that, I
love everything else about the show!
- Email responses seemed to shorten then stop altogether after a
while. Keep emailing/engaging consistently.
- While it doesn't bother me, I think too often you reference
"old" movies, songs etc. and go with your "back in the day" quote
which may not resonate with a younger audience.
- For example, for me, I don’t need to hear all the steps of math
to get to an hourly rate for $60,000 a year. You could just
tell me you did the math and give me the bottom line number.
- Not this show, but your Rodeo - there is too much 'snide'
comments. But hey, I was born British
- I think that Podcast Rodeo Show is a disservice to your
expertise and kindness. but that's another show.
- Sometimes the sound effects get a little too morning zoo for
- All the extra sound effects you’ve been adding (more in the
last year or so? Maybe 6 months?). Also, I know you’re against
dates on your blog posts, but I wish you had them. Context matters
& if I know it’s several years old, that might impact how I
- Sometimes there is so much repetition between this show, ask
the podcast coach, podcasters round table, the feed, and new media
show. I love all of them but fell a little disappointed when
there’s too much overlap in topics.
- A lot of assumed knowledge from previous episodes or
technologies or podcasting
- I guess the only thing I worry about is I hear you on all of
your other shows & know that you have a full-time job & do
all of your school of podcasting stuff. I don't want you getting
burned out! Take care of yourself, Dave!
- The only thing I could think of is the occasional repetition
(Anchor sucks - it's okay to NOT make money with your show - stop
checking your stats)
- Personally, I'm tired of "beginner" topics. I understand you
make money helping people start, but I can imagine even a beginner
would appreciate your expertise on more of the "improve" your
podcast topics (which you do, but I want more of them).
- I’m not a big fan of the easy listening/jazz music you use
under your commercials. It does not command authority.
- The occasional crass comment or innuendo is a bit annoying. I
know it doesn't happen often, but when it does it makes me
- I get that you need to share personal stuff occasionally, as we
should all do, and provided it's kept in proportion then I'm fine
with it. First and foremost I want you to be a teacher, not a chat
- For instance, when you did the 5 in 5 with the podcaster
talking about atheism and I had to stop and pray for him and I was
bummed that there are so many podcasts about people that are fallen
away from the church. So even the stuff I cringe at in your
podcast, help me grow and give me a reason to pray. I haven’t
done my show in 5-6 years and yet, I still listen every week.
Keep up the zany antics and stellar content Dave
- Not the biggest fan of most podcast intros. I would
prefer you to start talking IMMEDIATELY about the show by possibly
asking a few questions...the state that we will get into it further
in the show. Example: What mics should you use when walking around
outside and recording? What is the difference between
condenser blah blah blah? We will get into it today!!
I’m Dave Jackson, and I thank you for being here at the SCHOOL OF
PODCASTING! Now, let's talk mics.
Pedro My Stuttering Life
Brandon from Florida Focus Podcast
Lee from We
Win from A Diary of Fashionista
Martha From Martha Runs the World
James from Where We Buy
Bill with the You With a
Jas from Giving Up the Ghost
Steph from Stephfuccio.weebly.com
Mike from Create Pod
Alex from Spirits and Lyrics
Lee from This is Rammy
Jeremy from Transmissions Podcast
Brandon from Seahawkers Podcast
Garret from Good Patron Podcast
Kelly Two Ewes Fiber Adventure
Oscar from Deep Listening
Laura from Reviews and Randomness
Scott from What
was that Like Podcast
Steve Stewart Money Plan SOS
Matt from The Author Inside You
JD from Bookworm Banquet
Paul from the Fighting Through Podcast( WWII)
Tim from the Sled Dog Podcast
Lee from Covert Nerd
Darwyn from Dealing with My Grief
You need to know why you are doing a podcast, and who your
audience is and what they want. If someone suggests something that
doesn't' fit the audience or your goal. you need to ignore it -
this show is not for them.
You can't please everyone.
Keep in mind the new listeners, and don't get bit by the "curse
of knowledge" and leave them in the dark.
Your audience wants you to be honest and concise. They enjoy
your personality (some followed me to other shows) so let your
Be willing to try new things if your audience wants them, and
they fit your goals.
I hope you enjoyed episode 681.
Question of the Month
What was the last thing your shared (that wasn't your content)?
Why did you share it? Go to www.schoolofpodcasting.com/question before August
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