Nov 18, 2019
So many people jump to podcast advertising when they think of making money with their podcast. This may be partially due to listening to the radio which makes its money via advertising.
She started her career in advertising sales and quickly learned the valuable lessons in what it meant to be a business owner. Additionally, she has served as a business coach to hundreds of small business owners. With a background in radio advertising and a love for podcasting, Heather was in a unique position to start an agency that could help both advertisers get better results as well as assist podcasters in finding sponsors. She founded True Native Media in January of 2016 with the hopes of helping everyone find a bigger piece of that advertising pie, and acquired j/k media agency in the fall of 2017 to further those goals.
Check out the Market Success with Podcast Advertising show.
In this episode with Heather Osgood we learn:
Going forward it may be more important when someone listens instead of when the show was published (especially for evergreen content).
If you use programmatic advertising (which pays from what I've calculated .0017 cents per download) why would an advertiser agree to pay more when they know you will accept less?
Check out the Market Success with Podcast Advertising
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