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School of Podcasting

Sep 27, 2021

Today is a "Question of the Month" episode where we share something we recommended and WHY.

We look at the strategy of dripping content to keep people wanting to know what happens next ( the Zeigarnik effect ).

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start....


Sep 20, 2021

Every Facebook has the question, "where should I host my podcast" about six times a day and every response gets about 17 replies. I realize that question is sometimes confused by the different features, and business plans so this episode is here to help you understand podcast hosting companies.

Sponsor: Novel Marketing...


Sep 13, 2021

This weekend was the 20th anniversary of 911 in the United States. I recently had a slight health scare, so I brought on a friend of the show Gordon Firemark to answer the question, "What happens to your podcast if you die." We also get the last report from Glenn Hebert as he winds up his tour to meet his audience. I...


Sep 6, 2021

Mellisa Guller has experience as a marketing manager, a project manager, an online course designer (she worked at Teachable), as well as a podcast producer, host, and podcast teacher. We take a DEEP DIVE into planning and launching an online course.

SPONSOR: Novel Marketing

A lot of podcasters plan to write a book but...


Aug 30, 2021

I asked my audience "Do you need to be a celebrity to achieve podcast success?" and they chimed in. You need to know your WHY, and you need to define SUCCESS. 

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy...