Preview Mode Links will not work in preview mode

School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast


Dec 18, 2017

This weekend I had "Christmas" with most of my family as my brother goes to Florida for Christmas with his in-laws. We bought my nieces and nephews who are ages 8 and under some of the toys we grew up playing. I noticed that these games are often very simplistic.  What does this have to do with podcasting? Becuase sometimes we make things harder than they need to be.

 

Because Of My Podcast - I'm Getting to Talk to Some Very Cool People Darryl E. McCullough

Darryl hosts the Full Circle Podcast and helped launch National Podcast Power conference. Daryl has met actors, authors, politicians, YouTube Stars and more. If you want to get doors opened, start a podcast today.

Keeping Simple Is Sometimes All You Need

I spent the weekend playing with my great-nieces and nephew. We brought out some classc board games.

Battling Tops

My entire family ended up playing this game by the end of the day.  What makes it a great game is that it is easy to learn and the action is fast and furious. The tops come out the gate very fast and often one or two of the tops go flying out of the arena. You pull a "string" (now a plastic tie with teeth) and the tops go into what amounts to a bowl and bounce off each other. The last one in the bowl spinning wins. Simple.

Checkers

This is another game that takes very little skill, and you get to the action fairly quickly. It takes some thought and strategy.

Hide and Go Seek

This game requires the ability to count to ten Mississippi. There is suspense, and tension as you wait to see if you can get home without being caught. Here again, it requires a good hiding spot and strategy to determine when you would try to "go home."

I love helping people understand the best path to get to your podcast going in the right direction. There are times when people ask a question and they expect a simple answer, but the absolute truth about podcasting is there are very few absolute truths. The other thing I want to talk about today is letting your personality shine.

So many people make podcasting harder than it is. Don't get me wrong there is still a learning curve, but some time we make the curve much higher than it needs to be.

Sometimes Too Much Technology Can Take the Fun Out of Things

I do a show called "Ask the Podcast Coach" and at one point I had a cohost located in another state, a phone line coming in (with a screen where I could put people on hold and see my callers), and I had a chat room. I streamed it live on Google Hangouts (now YouTube live), as well as mixlr.com and spreaker.com When I started the show I needed eight arms to start everything.

My co-host and I Jim Collison (from theaverageguy.tv) noticed that most of our questions come in via chat. We still offer the ability to join the Google Hangout, but I would say 98% of our questions come in via chat. We also stream the show via Google Hangout and based on audience feedback, only stream via mixlr.com (for those who want an audio only).

Simple Can Work and Sound Great

My friend Cale Nelson from the Modern Christian Men show (and previously Ham Radio 360) got an email from a listener. In it, they said, " You have always sounded great! Better than some national broadcasts/podcasts."

So what equipment does Cale Use? Did he spend thousands of dollars?

He is using an  ATR2100 Microphone, Yamaha MG12XU Mixer, Zoom H2n Digital Recorder. Record Locally to Zoom, then Edit in Audacity.

Bernie The Cat Wishes Everyone Happy Holidays

13:44 Bernie from the Bernie the Cat Show stops by to wish everyone Happy Holidays.

New Statistics From Apple inside PodcastsConnect. Apple.com

14:45 See Video 

https://youtu.be/VmSDwb3iU9s

New Stats From Blubrry and Libsyn

20:28 Libsyn.com  launched a new stats interface that works on your phone. The backend of the stats system now provides IAB compliant (once the IAB launches their certification) stats.

Blubrry Statistics just got better, with the introduction of regional reporting for Canada, UK, and Brazil. More Information

Get a free month of Service at Libsyn.com or Blubrry.com using the coupon code sopfree.

Where You Can Find Me In Person

22:41

February 8 -10 Orlando Florida  Podfest.us I will be speaking on AI and Podcasting and I will be Roasted.

February 28 - March 2 in San Diego California Social Media Marketing World Speaking on Podcast Monetization

 

What Podcast is the Easiest Show To Create?

26:48

There are a number of formats you can choose from when creating a podcast.

You can do a show with just you (a monologue)

You can do a show with a co-host

You can do a show with a panel

Looking at the above list, one might think a solo show would be the easiest. Why? No scheduling conflicts, no arguments over the direction of the show. You have total control. So what is the problem? You need to be comfortable talking to the wall. It takes a little confidence to pull this off. Michael Hyatt is one of my favorite authors. I read his book Platform every January to kick of my year. Michael has publicly stated that he is not comfortable doing a solo show.

So then doing a show with a co-host is easier? This sounds true up front. You don't have to do all the work, and there is another person to help promote the show.

But you now have the occasional challenge of scheduling conflicts. The more people you have, the harder it is to get everyone together. The solution is to pick a time when everyone knows you will be recording and make a commitment to that time. This is easier said than done, especially when multiple time zones are included, and multiple life configurations are included (kids, jobs, etc).

So again, it depends.

Taking Phone Calls

I think we all grew up listening to radio shows who take phone calls and we want to recreate that scenario. So how do you take phone calls. The answer? It depends. If you are doing a solo show, you can get a Google Voice Number or a Toll-Free Number at Podcastvoicemail.com and plug the phone into a mixer using your headphone jack. Then you can talk into your microphone that goes into the mixer, you plug the phone into the mixer, and send the mix of you and the phone out to a service like Mixlr.com Send the same output into a portable recorder like a Zoom H1.

But what if you have a co-host? What if you want a phone screener? Then things get way more complicated including two mix-minus setups that I won't even attempt to explain it here (it would be something we could do some consulting on).

The bottom line is, "It depends"

Sometimes You Have to Jump In

I bought myself a new 55" TV for Christmas. I brought it home, and went to put it on my old TV stand, and it was too big. I had to buy a bigger stand. Then I went to plug it into my sound bar, and you guessed it. Even though both the TV and the soundbar were from the same company, I needed to go buy a new cable to plug in.

Some things you only learn things by doing them.

If you want to avoid making the common podcast mistakes when it comes to planning your show, purchasing gear, promoting your show, I urge you to sign up for the School of Podcasting or join the Podcasting in Six Weeks Course which is starting on January 6th.

 

How Can Help You?

One-on-one Podcast Consulting. Schedule a Session Today

Learn At Your Own Pace at the School of Podcasting

Group Coaching "Podcasting in Six Weeks" Course (includes 1 year at the School of Podcasting)