Sun, 16 June 2013
Sun, 9 June 2013
Fri, 31 May 2013
Sun, 26 May 2013
Today we have some great podcast success stories. If you are looking to start a podcast, click the join now button and join the School of Podcasting - you're audience awaits.
Because of My Podcast I Had No Problem Getting a Book Deal [3:30]
In our podcast success story we hear from heather of the Craft Lit podcast. She combines niches of knitting with literature. She later "spun off" a "just books" option for those who loved the literature but weren't too keen on the knitting part. As a teacher, Heather loved the ability to enhance people's understanding of literature and help create a community that was talking about great books. Later she took the relationship she created with her audience and offered premium content for those looking for more literature information. She also easily found a publisher for her book What Would Madame Defarge Knit?
This is a great story of embracing a niche, listening to your audience, and moving them with your content. In her case she is helping people understand the books, giving insights, facilitating discussions, and enhancing the overall consumption of literature. You can find her at:
Harnessing the Power of Influence with Award Winning Podcaster Daniel J. Lewis [20:15]
Today we hear part one of my interview with Daniel J. Lewis of the Audacity to podcast. In today's interview you will learn where Daniel grew up, and how his early hobbies turned into his day job. Daniel is a very talented designer and does web design, as well as presentation designs.
Daniel decided to start podcasting after he realized that he had something to say. The podcasters he was listening to were using skype and other tools that Daniel had worked with, and he thought, "I could do that."
He started out by writing out the entire podcast, but quit doing that after the first 9 episode as it just took forever to produce a show. He still does the Ramen Noodle Clean Comedy Podcast, the Audacity to Podcast and the Once Podcast. You can find them all at www.noodle.mx
He recently released his first wordpress plugin that makes it super easy to add icons for sharing and subscribing to your podcast. You can find it at subscribeandshare.com
Winning a Podcast Award
Daniel did this via video that showed them exactly what to do, and reminded them regularly to help out and vote. He then promoted across all of the podcasts. His Ramen Noodle podcast was the ONLY clean podcast in the category. By doing this he avoided being disqualified by being nominated in too many categories.
Through his networking efforts he was able to have other podcasters tell their audience to vote for Daniel.
Connecting With Your Audience
Daniels says to be in those network where it makes sense. If you can be on a site like facebook or twitter and be able to engage your audience on that platform then be there. If you can't do it well, don't do it. Different audiences will engage in different ways.
Delivering Great Content
Daniel purposely makes an effort to NOT turn his podcast into a giant commercial for his services.
Subscribe and Follow Podcast [44:47]
Mentioned in this Episode
Nick Seuberling of Start Talking and Recording Today
Knitting Blog: MamaOKnits.com
What Would Madame Defarge Knit? Books 1&2 Available now: WWMDfK.com
subscribe and share wordpress plugin
Sun, 19 May 2013
In today's show we hear about some of the subtle items Americans (or other people) can do that may not translate well in other countries. I share with you the insane number of countries that consume this podcast. It is amazing to think that I'm in a room near Cleveland, Ohio and I'm reaching hundreds of people in China, Canada, Germany, and many, many, many other countries.
Pinterest Podcaster Lands Television Spot [2:00]
Cynthia Sanchez of the Oh So Pinteresting Podcast has been podcasting for a little over a year, and was recently asked to appear on local television to (see the clip). This is another example of podcasting helping someone be seen as an expert.
New Subscribe and Follow Plugin [4:10]
My friend Daniel J. Lewis of the Audacity to Podcast has authored a plugin that makes sharing and subscribing to your podcast super easy. You can easily go in and input the links to sites like iTunes, stitcher, miro, and more then customize your colors, and if you want to feature one network over another you can do that as well (for example make the iTunes button bigger than the others). Best of all these will look great at any resolution. Check it out at subscribeandfollow.com Through the end of may Daniel has it on sale for $27 ($10 off the regular price) so hurry. I cam currently using it on my Weekly Web Toolssite and will be using it on this site shortly...
How Podcasting Can Boost Your Business [6:30]
I appear on the Photo Biz Expose Podcast talking about how podcasting can boost your wedding or portrait photography business. Listen to it here. Special thanks to Andrew for having me on the show.
Reach a Global Audience with Podcasting [7:23]
Today I bring an interview that was conducted on the floor of the New Media Expo last year. I interview Karin Høgh of podconsult.dk She mentions that we need to remember that there are holidays, products, etc that don't always "translate" well to a global audience. For example, while you can make $15 for every new audible subscriber on your podcast (details here), Audible is a very "American/Canadian" type of offer. She also mentions the Yender Law which is an unwritten law that promotes everyone being equal. Think of it as an "Un-ego" law, and that we should think twice before touting our accomplishments, or openly "selling" a product. In looking at my stats, 85% of my audience is from the US, with the second option being "other" at 7% followed by China at 4% and Canada at 2.5%. It is interesting as I look at my Libsyn.com stats that there are very few counties on the planet (Iceland being one) that I do not get at least 1 download (get a free month at libsyn.com using the coupon code sopfree). The reach of podcasting is amazing.
Clip of the Week [19:13]
This weeks clip of the week is from the New Media Show featuring Paul Colligan. Paul mentions how his young daughter was a little confused when her Dad said, "I guess we'll have to listen to the radio." He response? "What's that?"
Using More Than One Blue Snowball Microphone
A listener asked, "Can I use more than one Blue Snowball Microphone?" and the quick answer is "No." At least not easily. Blue snowball microphones are USB ONLY, and do not work with standard mixers. They are also condensor microphones which means they pick up more room noise. A better choice is the Audio Technica 2100 microphone. It is USB (so you get the plug and play) and it also works with mixers (XLR jack), and it sounds great and is only (as of May 2013) $34. Check it out at Amazon.com
A Historical Look at the School of Podcasting [28:30]
May 2006 Reading Feedburner stats May 2007 Losing your free voicemail number, your podcast name, and making podcast flyers, and pacing yourself. May 2008 Time shifted Interviews May 2009 Is your site accessible to those who blind? Taking Your Podcast Portable. May 2010 Review of the Go Mic from Sampson, You Can't Please Everyone May 2011 Podcamp Beginner Questions, Why You should NOT host your media on your website, putting a sock on it, and the bad side of podcasting. May 2012Feedburner, Flattr, Podcast Promotion the Biblical Way, The Best Time to Live Podcast, and Membership Sites.
This Show's Length [33:00]
I've been thinking (since the last New Media Expo) about doing two shorter shows a week instead of one long show with multiple topics. I wanted to get your opinion. [polldaddy poll=7114138]
New Group Podcast Coaching Coming
I will be launching live podcast classes that will meet for a few weeks where you will be attending live (and if you can't you'll receive the recording) and we will go through the entire podcasting process. In just a few short weeks, you will be podcasting. To find out more, go to howtopodcasting.com
Tue, 14 May 2013
Tue, 7 May 2013
Sat, 27 April 2013
Sun, 21 April 2013
I've been saying podcasting will change the world since 2005, and this week I had a spike in people starting podcasts. Why? Because a very popular Internet Marketing Conference with the typical players stated over and over how podcasting is THE THING that everyone should be doing. Then I heard it on another podcast, and another podcast. So today I'm saying, if you don't believe me, believe these other people: Michaels Stelzner of the Social Media Examiner (who gets 20,000 downloads per episode) that podcast is the hottest thing in 2013. Pat Flynn (who grew his audience by 20% in 2012) said that everyone at the Social Media Marketing Summt was "buzzing" about podcasting. Naresh Vissa on the speaking of wealth show said a podcast subscriber was worth around $25 while an email subscriber was worth $6 due to the action it takes it takes to subscribe. It's not as easy, and a podcast subscriber truly wants your content. Jason Harmanof the Hartman Media group said in 1999 when he wrote his first book he was telling people to drop everything and build a website. Now he is telling everyone to stop and get a podcast.
Podcast Success: Ray Ortega
Not only has ray Ortega landed a full time job podcasting, but this job recently sent Ray to the UK to spotlight an event on the podcast. While he was there Ray met up with Mike Russell of Music Radio Creative.
Podcaster's Roundtable 11" Podcasting Pruchases
Find out what experienced podcasters +Daniel J. Lewis, +Jeffrey Bradbury, Ray Ortega and myself would purchase if we were starting our first show and had the knowledge we now possess after years of producing podcasts. Based on experience in podcast production, we’ll take a mock budget and spend it on what we think are the most valuable items for starting a podcast.
Dave Jackson Interviewed on the Audacity to Podcast
The Audacity to Podcast Episode 122 titled "Niche podcasting for 100s of episodes, with Dave Jackson" where Daniel interviews me about being the first podcast about podcasting and how things have changed since then. We also talk about gear, and you get some tips on how I gather information for each episode.
Mentioned on This Episode
Sat, 13 April 2013