Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.

Podcasting News:

Adam Carolla and Dennis Miller Go on Hiatus after 6 Episodes Buzzfeed Starts Podcasting NPR is Building a Discovery Tool Podcast Monetizatrion School of Podcasting is a new way to accept donations. Want to test it check out$podcastcoach the fee is 1.5% Teespring is a cool mix of crowd funding and podcast promotion. Basic no logo t-shirts are 7.30 (just text), 14.75.  You can't order less than 5 (so a minimum order is roughly $75.00). Shipping made my order $18 for a t-shirt with my logo. Want to Support the School of Podcasting? Buy a Shirt

Podcast Rewind:

I was on episode 31 of the Podcast Digest talking podcasting equipment, because of my podcast stories, podcast websites and more.

Join in on the Conversation: Call 888-563-3228 or go to the Contact Page

David Hooper Shares Behind the Scenes of the RED podcast (real entrepreneur development)

David Hooper produced the RED Podcast with his wife Laurel. RED stands for Real Entrepreneur Development. We help you build an audience, sell more products, and make more money. We show you how to find the “hidden money” in your business. In this interview we talk about how: David HooperHe recorded a bunch of episode before episodes before adding their show to iTunes He purposely set out to be different than any other "entrepreneur podcasts" When you have a business but you're not in the phone book are you not in business? You can wait and work out the kinks of your podcast before listing it in iTunes He is using the podcast to expand out past his Music Business Audience He created a studio in his home without spending thousands of dollars by using ATR2100 microphones, and a Noise Gate. We talk about his interview process and how he prepares a guest before the interview. Check out the RED podcast in iTunes, or on their website.  

Ready to start podcasting? Check out

Direct download: sop454_033015.mp3
Category:general -- posted at: 4:00 AM

Want to join in on the conversation? CONTACT ME

I read the book Word of Mouth Marketing: How Smart Companies Get People Talking and while the book didn't do a ton for me, it did provide me with one question that can help me build my audience. It provided a question that can help inspire word of mouth. Here it is:

What is the topic you are covering in your podcast that will inspire your audience to tell one of their friends?

So I paid attention to myself this week to see what information I told friends about. I had two. One from episode 39 of Profitcast (a podcast dedicated to examining ways to monetize your podcast), and the MoneyPlan Show (help you pay attention - not interest).

profitcastThis week was walking around a Holiday Inn in Lavonia Michigan listening to Profitcast. Brian came on and explained how a podcast can be

  • Good
  • Quick
  • Cheap

The kicker is you can only pick two. It can be good and quick, but it won't be cheap. John Lee Dumas had sponsors six months after launching his Entrepreneur on Fire podcast (6 months is quick). His show is great (I'm a fan). It wasn't cheap. He spent $3000 on a mentor, and John had six figures in the bank when he started (hear about this on the MoneyPlan SOS podcast). So it was expensive to start. If you want your show to be quick and cheap, it's probably not going to be good. If your show is going to be good and cheap, it's going to take a while to build that audience (but maybe not using the question above). You can hear Brian dig deeper into the good, quick, cheap discussion on I like Brian. I've had him on this show and he co-hosted one week on Ask the Podcast Coach. He's a good guy. So there I was walking around the hotel and his episode just made me think, and then I wanted to shout AMEN! That was such a cool way of explaining a person's podcast. I IMMEDIATELY stopped what I was doing, clicked on the image in the podcasts app and prayed he put contact information in his show notes (he did). He had a link to speakpipe, which then launched the app on my phone and there I was telling Brian how his content just blew me out of the water. WOW. Later that week (now in Toled0) I had the pleasure of meeting Nick Sueberling from the Podcasters Group Therapy podcast (and inside the jungle) and I told him about this "Good, Quick, Cheap" theory. Nick had heard it used in business. This is a great example of things you know that you think EVERYBODY KNOWS THAT (but obviously not - as I didn't). Later I posted it in School of Podcasting Private Facebook group (that you get access to when you are a member). Bill Conrad checked it out and later reposted about the show. He called his "Binge of the week." bills_notes MOneyPlan SOS with Steve StewartLater in the week I was listening to Steve Stewart talk about Bitcoin on episode 179 of the MoneyPlan Sos show, and then he throws in this BOMB of a subject that just blew me away. It tells the story (stories ALWAYS work) of Joe Legal, Jose Illegal. As Steve explains both of these men do construction. Joe Legal makes quite a bit more money than Hosea Illegal. Steve continues on and you hear that Joe pays taxes, insurance, health care, and other costs that in the end leave him having to get a part time gig to make ends meet. Hosea Illegal doesn't pay taxes or for school lunches, health benefits, and other items. It was VERY interesting and done in a "Just the facts" fashion (not really taking sides). The minute my wife got in the car, I had to play it for her. It was a great conversation starter. What topics are you tossing to your audience? Are the conversation starters? The #1 way people find about about podcasts is through word of mouth. Sure we all use Twitter, facebook, etc, but a TON of the word of mouth about podcasts happens face to face. In the immortal words of Bonnie Raitt "Let's give them something to talk about."

How Are You Standing Out?

I was thinking about the news. Every day (sadly) someone gets shot, a politician lies, a new business opens, and a beloved institution closes. A sports guy screams into the camera about a bunch of millionaires who run around and sweat for our amusement. You have a cuddly friendly weather person who secretly knows that they are being replaced by an app on your phone. The news anchor who went to school to be a journalist now gets to read headlines about B list celebrities on reality shows. The sky traffic report from a helicopter doesn't really matter because by the time you get in the car they will have that wreck cleared. This too is being replaced by an app (Waze app) To me its all the same thing. I rarely tell someone about anything I heard about on your typical newscast. I do talk about things on the New Agenda Show (that should be on the evening news). Every Newscast in America Parody (18:30)

Word of Mouth Book

I listened to this book as an Audio book (from Audible - Get a Free Book When You Sign Up). I found it "meh." If you are absolutely brand new to marketing it would be great (tips like "Be nice to people" and "start a blog" I think I have down).

Ready to Start Podcasting?

School of PodcastingMoney Back Guarantee

Direct download: sop454_032315.mp3
Category:general -- posted at: 4:00 AM

Does it matter  where you host your media if it's an actual media host? What is Amy Schmittaur behind the camera? What kind of downloads can I expect from my first pdocast episode? If my show is really bad, what can I expect? All of these questions are answered in today's School of Podcasting's Morning Announcements episode 453.

Dave's Thoughts on Spreaker

Colin from Canada asks, "What are your thoughts on Spreaker? Is it too crowded, what do you think of their sound quality?" I've spoken about podcast media hosts in the past, and a few years ago I was not a huge fan of Spreaker. I was contacted by the head of Spreaker, we got on Skype and since then they have continued to add more and more features to their platform. They use to rename your file, tweak your ID3 tags, and there was no way to redirect your feed. Those objections have been solved. Do I have any objections to Spreaker now? Only one (and it's a small one). Both and have the ability to have an unlimited back catalog. Spreaker allows you to have a HUGE back catalog, but in the end, there IS a limit (510 hours - thats a lot of episodes - for $20 a month).

Your Host Won't Get Your More Listeners

So many people thought that having their podcast on SoundCloud would bring them more audience (in my circles it brought in an additional 3%). While Spreaker does have a thriving community, in the end don't look to your media host to bring you an audience - you need to do that on your own.

What Kind of Numbers Does a New Podcast Get?

Last week I released an experiment of mind call Podcasting For Free. Episode 4 got 33 downloads in a week. Another experiment I did was trying to make the absolutely worst podcast. I think I succeeded as the first episode released in 2013 still only has 8 downloads. Downloads will always be based on your topic, genre, and background. We have tools to help you shape your content at the School of Podcasting.

Amy Schmittauer Jumps Into the Podcasting Pool (With No Makeup)

Amy Schmittaur is the force behind Savvy Social Sexy. I found Amy on YouTube and I love her sarcasm, and her content. For me, that's an unbeatable combination. In today's interview we discover: 1. Amy is actually shy when the camera is turned off 2. People give you 8 seconds on YouTube to make your first impression 3. In the end, you have to do the work. You have to at least try. 4. Amy is out on her Sexy Savvy Social LIVE tour (see info). 5. The things Amy can do in a podcast that she can't do in a YouTube video. Here is Amy explaining the name of her brand. It makes me laugh every time I watch it (#imjustsayin')

School of Podcasting Members and Affiliates

If you are a members of the School of Podcasting and School of Podcasting Affiliates we have MOVED platforms (I am now using Value Addon for my membership site). If you have not received your new login information, please visit the Help Desk, and let me know. If you are an affiliate, you need to sign up to continue to be an affiliate (it's free, and easy), and your old affiliate links won't work after the end of the month.

Mentioned on the Show

Serial dowload numbers

Ready to Start Podcasting?


Direct download: sop453_031615.mp3
Category:general -- posted at: 4:00 AM Podcasting Stats from 1.9 Billion to 2.6 Billion downloads

1.9 Billion in 2013

2.5 Billion in 2014

8 Million daily audience requests for podcast during the fourth quarter of 2014

Unique monthly audience members continued to grow to 41 million individuals in 2014 versus 25 million at the beginning of 2013, marking another milestone achievement

That represents a 37% increase in annual download requests.

The accelerated growth for podcast audience engagement continues with more podcasts being distributed to Mobile devices.  Of the 2.6 billion downloads, over 1.6 billion (63%) were requested from Mobile devices, with a 5.4 to 1 ratio for iOS versus Android.  At the end of 2014 the WTF with Marc Maron app for iOS, Android and Windows Phone 8 had been downloaded by over 225,000 unique user accounts.

New Podcasters

Over 22,000 podcast shows use the Libsyn Network for distribution and monetization services for over 2.1 million unique, active episodes.  New account sign-ups are also at an all-time high with the addition of over 2,300 new shows already in 2015.

Edison Podcasting Stats

35% of Cell Phone Users have connected it to their car to listen

33% of people (approximately 89 Million) have listened to a podcast

55% of people consume podcasts on their smart phone

17% of the US listen to podcasts on a monthly basis (46 million Americans)

10% of people 12+ have listened to podcast in a last week. (27 million Americans)

Of the 10% who listen to podcasts, 23% listen to three, 22% listen to 2, 17% listen to four or five, and 15% listen to eleven or more (averaged 6 per week)

45% percent of podcast listeners have a college degree (compared to 33% of the total population)

52% of podcast listeners make more than $10o,000 a year

NBC won their evening with a 3% rating. The serial podcast was listened to by #5 of the population.

71% (192 million) of Americans have a smart phone

81% of people 25-54 own a smart phone

AM/FM Radio being used in the car dropped 5% from 2014 to 2015

Edison research

Podcast Awards Website Stats

32.8% of nominees had no email address or form to contact them (twitter, facebook, Google+ do not count)

26.3% had no iTunes icon on their website.

and yet what do people want most? Comments and interaction from their audience, and more subscribers/downloads……

25.3% had no way to download the file

23.5% of podcasters nominted for a podcast award did NOT have an RSS icon/link on their website (on the front page)

there is more to podcasting than itunes. Give people and RSS so they can subscribe on whatever they want to use.

22.8% of the nominees had an RSS feed that was invalid

it doesn’t do any good to have a feed if it doesn’t work (case in point soundcloud)

17.2% had no visible player to click play when you land on their website (many you had to dig to find one)

14.4% Had no social media to share you content

One other things that were interesting. Some of the top podcasts of 2014 (Serial, Startup, and Reply All) have no iTunes buttons on their website. Yet they dominate.

When People Find Your Podcast They Will Binge Listen

Today I play a clip from Elsie Escobar who (along with Jessice Kupferman) produce the She Podcasts podcast (she is also the co-host of The Feed). The clip is Elsie talking about how she discovered the "What I Wore When" Glamore podcast through word of mouth (the co-host of the Feed Rob Walch's wife liked the show), and when she found it - she downloaded all the episodes.

Because of My Podcast

Michael from the Recovered Podcast talks about how his podcast is helping people get off drugs. For more information go to

Direct download: sop452_030815.mp3
Category:general -- posted at: 4:00 AM

I am working on an episode that will have clips of people who have been on radio, and I'm still working on it. When I interviewed Jeff Brown from and the Lead to Read Podcast ( he just kept bring gold and I just couldn't wait to share it. We talk about

  • Tips on conducting good interviews
  • Keep a level of intimacy with your audience
  • How Taco Bell Almost got Jeff Fired
  • How do you get guests for your show (when they say no the first time)
  • We also hear the last five podcasts Jeff listened to.

Behind the Scenes of the Podcast Awards: I looked Stupid and Lived to Tell

This was the first year that the Podcast Awards were owned by the New Media Expo. I am the Director of Podcasting for the New Media Expo and (much like a new podcaster) we found ourselves saying, "This takes longer than we thought." It took so much time that we were copying and pasting stats into PowerPoint Presentations right before we went live (crunching and assembling the numbers took longer than expected).

So there I was rolling out the finalists, and when I went to a slide the information wasn't there. I had checked and re-checked my slides. I mean, I TEACH POWERPOINT AS PART OF MY DAY GIG! On another slide I had pasted the wrong information. As the old saying goes...

Haste makes waste.

This was live in front of about 150 people.

Egg meet face.

As I write this, that was about 2.5 hours ago and you know what?

I'm alive.

I will live to see another day.

I/We learned a valuable lesson (after all they're not mistakes - they are learning opportunities!).

So if you are worried about starting a podcast and you're afraid you'll look stupid, keep this in mind:

1. When you first start out you don't have a very big audience (so nobody will really know).

2. You can cross that mistake off the bucket list and get back to making even better content.

3. You will live. Very few people actually die from embarrassment.

Direct download: sop451_030115.mp3
Category:general -- posted at: 4:35 AM

In today's show we talk about a new  Podcast Award, some weird stuff at, and I answer what I feel is value, the big question how do YOU define value. What value do you get from the podcasts you listen to?

New Media Expo is Right Around the Corner

New MEdiz Expo Coupon sop2015

Academy of Podcasters

A new award has been created from Stitcher and the folks at podcast movement. For more information go to

Daniel J. Lewis Has His Artwork and Copy Stolen on

I wrote about this on a previous post, on a post on how Daniel J. Lewis from had his artwork AND ADVERTISING COPY being used (illegally) by a person on so I talk about what I would use Fiverr for at THIS POST. I do mention Music Radio Creative on the show today and play a clip

How Do YOU Define Value?

On the Feed podcast a called had called in stated he was tired of Podcasting Gurus telling other people how to podcast. I agree. There is no one size fits all. I use the anology of Football. There are: Teams that run the ball well Teams that pass the ball well Teams with tremendous defense Teams with great special teams In the end, it doesn't matter how you get there as long as you end up in the end zone for a touchdown.

How I define Value

I looked at what I consume and found that most of the content I watch, listen, or read: Makes me laugh Makes me cry Makes me Think Makes me Groan Or it entertains and educates me.

Social Value

If you want people to talk about your show, it needs to provide social value. When I reviewed the Sci-Fi Movie podcast I was amazed at the level of trivia they had discovered about the movie they were talking about. If I was at a party full of people talking about Sci-fi, I would be armed with some seriously cool information. I would look good, and when people ask how I know so much I would say, "I listen to the Sc-fi Movie Podcast." This according to the book contagious, by Jonah Berger.

Direct download: sop450_022315.mp3
Category:general -- posted at: 5:00 AM


Use the coupon code sop2015 to save $100 off at the New Media Expo go to


There are those who get into podcasting for the sole reason of making some quick cash. I typically FEEL this is bad idea (cash? maybe, quick? hardly). There seems to be a few different schools of thought on how to get into podcasting. We have all see the "On Fire" clonification of podcasting (I think I just made up a word) where everyone thought if they just did what John Lee Dumas does, they will make $2 million per year like John does. It didn't work. There are others who just do it for fun. This is fine. I recently purchased some items for the kitchen, and nobody is approaching me asking, "Hey you spend $99 on that Power Pressure Cooker XL how much are you making from it." We all have different dreams, insights, desires. Podcasting has many motivations. These include:

  • To be seen as an expert
  • To boost your exposure
  • To build your community
  • To understand your community
  • To reach a global audience
  • To increase awareness of your products and services
  • To interview your favorite people
  • To document your process of understanding a subject (I call this the "journey" podcast).

The Journey Podcast

Joanna Penn of the Creative Penn started a podcast because she wanted to know more about self publishing. She did. She interviewed experts and now, years later, she IS an expert on Self-publishing. She didn't wait until she knew it all, she started and did what she could along the way.

You Don't Have to Be Great To Start - But You Do Have to Start to Be Great

Today we hear from Crag from who mentions how he started with just putting audio on his website, and gradually over time built up his skills, his gear, and now has a top notch podcast. John from Lets Talk Metal and Treasure Hunting who mentions that the podcast How Sound mentions that they feel people should always map out their show. John feel that being an "independent" means you don't have to record like they do. This is true, you can record however you want. In the end it will be the listener who helps you shape your content. As John mentions he didn't care for one podcast because he wasn't interested in the topic. There was nothing wrong with the topic, but he is not the intended audience.

Starting Somewhere My Nomad Guitar

When I was in my early teens I had a paper route. I used the money from the paper route to buy a guitar of my own. It wasn't much, but it was mine. It was what I could afford at the time. You see the paper route wasn't mine. I was a helper for my friend who had his own paper route. Later, when I had my own route I saved up $300 to purchase a Gibson SG. In 1981 (and having a paper route) this was a huge amount of cash. I had developed my taste for guitar playing on the SG knock off, and now was ready to migrate to a REAL SG.

Brian From ProfitCast - On His Way to Being an Expert

Profitcast is a great show where the host "The Real Brian" interviews experts, but it also is where Brian reveals what he is trying (and if it is working or not). He looked at the podcasting community and saw that one of the biggest things that EVERY podcaster wants is to grow their audience, and in some cases to monetize it. Brian start Profitcast to investigate strategies and tools to help podcasters grow their audience. In the interview we discussprofitcast What inspired Profitcast The Episode where Brian pealed back the curtain and asked if people were getting anything (and how that impacted his audience) How working with the "competition" lead to more leads. How he setup a dual appearance on the Audacity to Podcast. Brian is a great guy, and his podcast can be found at

Can I Podcast For Free?

Podcasting For FreeCan you? Yes. Should You? Oh wait, there is that should word again. I FEEL that its not the best practice, but then again, so was buying a Nomad guitar. With this in mind, I'm doing something strange. I going to teach something I don't believe in (how to podcast for free). I had to step back, and realize that some of these students will take the course (a one time fee) dip their feet in the pool and later decide they are ready to podcast "For Real" Sometimes you want to test the water, and this is an inexpensive way to do it without any monthly costs. Order it today for $29 before the price goes up in March


Are Your Going To the New Media Expo?

Use the coupon code sop2015 to save $100 off at

New Podcast Launched: Missional Man Podcast

Jonathan started this podcast because he wants to help other Christian men. Yes that assumes that these other Christian men need or even want help. He thinks they do. No, in fact he knows they do. Why? Because he's one of them. So actually, he started this podcast mostly for himself. He says, "I need help being both a Christian and a man." Check it out at

Mentioned in this Podcast

Edison Research "Share of Ear" update

Ready to Launch a Podcast?


Direct download: sop449_021615b.mp3
Category:general -- posted at: 5:00 AM

Want to join in on the conversation call 888-563-3228 or go to

Today I interview Jeff Chen of the new Podcast Monetization Platform JoyRide. I also share some podcasting news, and my community comes out (thanks to the kind heart of Steve Stewart) and wishes me a happy birthday as I turn 50!.

Joyride has been mentioned in Forbes, Market Watch and many other publications as they just launched in December of 2014.  According to one article, "JOYRIDE allows users to search over 100,000 different podcast shows in a variety of categories, and is seeking to convince podcast listeners to donate a monthly fee to their favorite programs. JOYRIDE is one of several companies GOOGLE is using for its developer program for ANDROID AUDIO, a version of the operating system developed for smart cars.

How Much Does Joyride Cost?

It's free to sign up, and their website states, "Joyride charges 5% in fees plus credit card processing fees of 2.9% + $0.30 per contribution." When I asked Jeff if there was a fee for removing your he replied via e-mail, "Hi Dave. Nope! Those are the only fees we charge!"

With this in mind,  when a listener donates $1 to you take home 62 cents and joy ride takes 38. If someone donates $3 you receive $2.46 and Joyride keeps .54 (that 30 cents per transaction really seems heft when you are only receiving one dollar - so make your rewards good enough to inspire people to pay more).

How Does Joyride Differ from Patreon?

The biggest difference is JoyRide can work on YOUR Site (so you don't have to send people to Patreon currently takes fess on the money coming in, and they also charge a fee when you remove the money. They go into great detail on their website, and as some people pay with paypal, and other use a service called stripe, it is somewhat difficult to understand. I appreciate Patreon trying to give as much as possible, but it seems to add a certain level complication into understand exactly how much you're going to make. I am testing patreon if you want to see my current efforts.

How I Plan on Testing Joyride

On Saturdays (10:30 am) I host the "Ask the Podcast Coach" we do an hour long show, and then typically another 30 minutes "off the air." We are going to start a JoyRide campaign for those who want to hear the additional 30 minutes. I realize, that podcasting is a small niche, but it should be interesting to see how this works. I will be documenting the process along the way.

For more information go to

Happy Birthday Dave Jackson

Thanks to Steve Stewart who rounded up a bunch of my friends to send in birthday wishes. These included:

Steve Stewart from Money Plan SOS

Darren Dake from the Coroner Podcast

Vernon from the Events Supremecy

Dr. Nina Savelle Rocklin from the Win the Diet War

Addie from the Do it Podcast

Hani from the Simple Podcast Press

Jeff Brown from the Read to Lead podcast.

Jonathan Chambers from the just luanched Missional Man podcast

Mark from the Oh Beep Podcast

Mike, Izzabella and Zara from Music Radio Creative and the Audio Production Podcast

Ralph Scott from the Sex, Drugs, and Rock and Roll podcast

Ryan Park from Food Crafstmen

Steve Stearns from Outside Health and Fitness

Wayne Henderson from Media Voiceovers

Ken Castler from Thinking Outside the Box

Elsie Escobar from She Podcasts, and The Feed

 Ready to Start a Podcast?

Join the School of Podcasting


Direct download: sop448_020915.mp3
Category:general -- posted at: 5:00 AM

Want to join in on the conversation? Call 888-563-3228

There are a few times in your life when you can say, "I don't know," and yet you still have to move forward. One is when you are in college. If you're not ready to declare a major what do you do? When you are having a baby, but you don't know the sex, what do you do when your honest answer is, "I don't know."

Podcast on the New Media Expo Floor on "Podcast Alley"

If you are going to the New Media Expo, we are accepting submissions for people who want to record live "from the floor" if you're going (and you know you should be) go to and submit your show today.

Because of My Podcast: I Am Being More Effective At My Job

Biagio and Joke are the hosts of the Producing Unscripted where they are now training their clients who are now producing better content - and thus they are helping people launch televisions show. Check them out at

I'm Not Sure What To Podcast About: What To Do When You Can't Find a Topic [8:48]

In those situations you take general classes (in the situation of college), and you go buy diapers, lots and lots of diapers, if you have a baby on the way. These are all skills you will need moving forward. No matter what your podcast is going to be about you will need to know the following:

1. How to plug a microphone in, and how to talk into it without having "popping P's"

2. You need to get proper recording levels

3. You could go to (as a temporary play ground - not a permanent solution) and start tinkering around with understanding websites.

4. You can learn how to move files around to position them where you want them.

All of these skills will be used no matter what type of podcast you launch.

What happens if you never launch a podcast? You sell your microphone on ebay. What if your DO launch a podcast, and then later change your mind? There are very popular podcast hosts Mignon Fogherty (known as Grammar Girl) and Cali Lewis of who didn't find their current success on their first attempt at podcasting. Both of their show are their SECOND podcast.

I've had a few podcasts that I tried that didn't work. Do I consider these failures? NO. I learned something from every show. They aren't mistakes, they are learning opportunities.

In music, you can learn three chords (G,C, and D) and play a ton of songs using those basic chords.

Episode Zero Strategy 19:41

You need ONE episode to submit your podcast to iTunes (many people wait till they have at least three to listen to before submitting their show. In the past I've said to tell people about you and to tell them what to expect. That was back in 2005. I've changed since then. Its best to bring the best content you have. To have them going WOW. This will bring you instant credibility. Then they will care about who you are because you help you. Part of this is based on the book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less that I've spoken about on other episodes. If I tell you my story (unless its a really good story) most people won't care. Move them with your content, then tell them your story.

How to be part of Your Audience's Routine [27:51]

While there are podcasters who are doing well without having a consistent schedule (like Joe Rogan), if you want to be part of your listeners routine, you need to come up with a consistent schedule. Darren Dake from The Coroner Podcast explained how he starts his Mondays with some quiet time with his Bible, and then he starts my podcast (that is a very humbling experience). But I am part of his routine because he can count on my show being there every Monday. 

Are Your Ready To Start Podcasting?

Join the School of podcasting today


Direct download: sop446_020215.mp3
Category:general -- posted at: 5:00 AM

Today we talk to Rob Walch the VP of Podcaster Relations from (and co-host of the Feed)and Bryan Orr (from the Wow Small Business podcast ) who did a month long "twitter bomb" test and shares his findings.

Join in on the conversation call 888-5633-3228

Ready to start Podcasting? JOIN TODAY

Staying Focused in the New Year - Avoid Casturbation

Casturbation Defined:

1. Verb: Producing content with no real value for your audience. To record for the sake of hearing one’s own voice. To record for the sake of keeping with a self-inflicted schedule. When asked to answer the question, “That episode moved you to ….” your audience will not be able to answer (or answer, “It moved me to go to another podcast). When Jimmy started the podcast with “Well, I’m not really sure what I’m going to talk about today but I wanted to get an episode out,” I knew I was going to get an earful of casturbation. When Jimmy spent 25 minutes to get to the point, one could say there was a large amount of casturbation in that 30 minute episode. 2. Verb: Participating in activities that provide no real value to your podcast. Jimmy’s stack of 3 microphones, 4 mixers, 6 portable recorders, and three hosting account leads me to believe he has a serious casturbation problem.  Read the full blog post here

Dennis Miller and Emily Morse Hosting the 10th Annual Podcast Awards

New Media Expo just announced that comedian, actor, radio host Dennis Miller and (radio, podcasters, TV) Emily Morse will be hosting the Podcast Awards. With the New Media Expo being held along side of the National Association of Broadcasting, this event is THE event to attend this year. Dennis-Miller-Emily-Morse400 Podcast nominations are now open for the Podcast Awards. You can submit your favorite podcasts at You can save on your New Media Expo tickets by using the coupon sop2015 NMX and Nab Show, Las Vegas, April 2015

Twitter Bombing Defined

Twitter bombing is the act of sending out multiple (in some cases hundreds) of tweets per hour (in some cases from multiple twitter accounts) with the sole purpose of getting people to click on the audio file and drive up "download" numbers. In some cases people will go the extra mile and research popular (related and unrelated) hashtags and use them in their tweets.

What Bryan's Numbers Show

Bryan's numbers increased by a factor of 12X. He went from 150 to 1800 downloads per day. Does it increase downloads? Yes. As we said, in the case of Bryan it multiplied them by 12. Brian's downloads went up immediately and the minute his test was over, the downloads went away. The bottom line his numbers per day pre and post test did not change. Yes he got downloads (more than likely from robots) Libsyn Check out Bryan's full post on the subject.

So Your Spamming Twitter - What is the Big Deal?

The BIG PROBLEM that this causes is when someone takes these artificially inflated numbers and use them for securing advertisers. When the advertiser doesn't get a good return on their investment they not only quit advertising on your show, but they tell other potential sponsors, "Podcast Advertising doesn't work." When your actions move podcast advertisers (and their friends) away from sponsoring more podcasts, you are hurting the podcasting in general. Trial launched this week and this service is an iOs app that allows you to record yoru phone calls. Here are the steps: 1. Install the Ringr app 2. Click the " + " to schedule a call 3. Add the email to the person you want to call. 4. When you recipient gets the email (assuming they have installed the app). They click on a link in the email they recieve that launches the app and takes them to your appointment. It's super easy. When I tested it, I did have a technical hiccup. When my phone went to sleep the call dropped. When I got back on the phone with Rob, we had no problems. When the show was over, the file is processed and it uploads it to where it ties your side of the conversation with your guests side of the conversation and sends you a link to the mp3 file. It does some processing to level the volume levels. There is no Android version at this time.

Direct download: sop445_012615.mp3
Category:general -- posted at: 5:00 AM