Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.

Today I give some behind the scenes of NMX. This was a job 7 months ago I wasn't sure how to handle it. I did it, The show had some great moments, and some moments that we could not control (Podcast Awards). We answer the following questions: Why was the opening keynote on day 2? What happened to the Podcast Awards? Will we be co-located with NAB Show next year?

Last 5 in 5

Mordant from share the last give podcast he listened to. These included:

The Tools Podcast

The Nerdist

Stuff You MIssed in History

Grammar Girl


Clammr is Completely Addicting

When I was at the show I asked Jason Bryant what booth to visit and he said, "Check out Clammr." So I did and I interviewed the guys. Later on my way home I had an extra-extended layover in Houston and began to play with it. It's really cool. In the few days I've used it, my clammrs have been seen hundreds of times. What is a clammr? It's an 18 second clip of your show, or you just recording from your phone (I did an update from the houston airport). You can pull from all sorts of sources for audio, and then you can go in an pick the best 18 seconds (or less). You can even do your own multi-channel recording. You could record yourself saying, Here is a clip from this week's show, and then mix in the clip all from your phone.

 Podcast Advertising CPM Getting Weird

During Norm Pattiz keynote, he said two things that confused people. One was that no matter what we thought about the Podcast Awards (which sponsored) he made money. That turned a few people (myself included) off (nobody likes to be sold to). The other one was that was using "impressions" instead of download numbers. I had heard rumblings about this and thought, "I need to have Norm explain this to me." Half way through my question, he let me know that there will ALWAYS be gray areas in whatever system of measurement you use. He was very passionate about it. Later I went up to him and explained I didn't mean to upset him. I then learned that Norm wasn't upset. He is just passionate. As we spoke, I could see two very different sides of a fence. Norm with his mammoth sized history in radio, and my 10 years in podcasting. Norm didn't seem to want to apply any filters to his numbers. This makes sense coming from radio. You supply the biggest number you can to the advertiser who then pays you a low CPM (cost per thousand listeners/downloads). In podcasting, we thrive for hyper accurate numbers (which means smaller) and then charge a higher CPM. In the end getting both sides to meet in the middle may be impossible. What we do agree upon is that we want to give our customer (advertisers) a product in the format they want, that delivers value. At this point both sides of the download/impression discussion are saying THEY have THE way to measure. At any rate, with only 8% of podcasters getting 5,000 downloads or more it is not something that most podcasters even think about. However, with services like Blubrry (which spreads one advertiser over many multiple shows) a smaller CPM makes it pointless for the samller shows (which Norm does not deal with).

Subscribe on Android

Blubrry has put together technology enabling listeners on Adnroid to have a one click Subscribe. Currently this is supported by the Podcast Addict app, but Todd Cochrane and the Blubrry team how to get mass implementation over the next moth. It's super easy to use. Take your RSS feed URL and paste it into the box at, and it will spit out code for a button that when an android users clicks on will have their app of choice open and subscribe to your podcast. As this is BRAND NEW, currently only Podcast Adict supports this, but we are hoping for more adoption going forward. Here is what the button looks like Subscribe on Android Blubrry also has a new feature where you can replace any file that you have previously publish without it counting against your monthly allotment. They also allow you to go over your plan by 25% (once a month) with no penalties. This means their 100 megabyte plan would allow you to go up to 125 megs. Full story. If you want to use Blubrry hosting, or their stats, use the coupon code sopfree.

Ready To Start Podcasting?

School of Podcasting

Join The Conversation

Direct download: sop458_042015.mp3
Category:general -- posted at: 4:00 AM

Today we have great new! The Podcast Troll has been stripped of their patent. We alos have a lovely story of a father and son creating a podcast together at

Brandon Turner Adds Personality to His Website 

Brandon has an article on Entrepreneur Magazine's website. It's title 5 Ways Podcasting Help Your Business

His podcast helps him:

1. Generate traffic

2. Build relationships with his audience

3. Increased Conversations

4. Better publicspeaking skills

5. Direct learning from influencers

You will hear how 70% of the people who join his membership program are podcast listeners. 


Mentioned in this Episode

Run Click Webinar Software 

Direct download: sop457_041315.mp3
Category:general -- posted at: 4:00 AM

While one of the coolest features of the podcasts is the ability to time shift. I can record this on 4/2 and you can listen to it years later. There is one element missing in this and this is live feedback. You get feedback, but it is later when your audience consumes it. Like most things, the more features you add to a product, the more complex it gets. Taking (and recording) phone calls is one of those things that its hard to do without adding more mixers, cables, etc.

Join in on the conversation by dialing 888-563-3228

First Words of Wisdom: Don't Do This

Unless you REALLY want to do this, don't. You will need to (more than likely) pick a time when your audience knows you will be there. Keep in mind when you first start out, you DON'T HAVE AN AUDIENCE YET. So you will be adding extra complexities that will burn you out as a new podcaster and make you want to quit.

How The Stars Take Phone Calls on Their Podcast: You Call Them

I know Jillian Michaels will announce on her Facebook page when she will be in the studio recording her calls. If you are free during that time you send her staff and email with your name and your question. They call you, and get you on the show. I believe Ice T does the same thing.

A Free Way To Take Calls: Google Voice

You can get a free phone number from Google (better known as Google Voice) and route that number to your smart phone (thus saving you from giving out your cell phone to the public). You then talk into your microphone and your phone at the same time. The microphone sends your voice into your mixer, and the phone sends your voice to the caller. To get the caller into your mixer,  you can use an 1/8" to a dual  1/4" cable (like this one - affiliate link). You then send the mix of you and your phone into your computer or portable recorder. The Good News: It's free and its easy to control. The Bad News: There is no cue (a line of callers visible to you). Also, as this is your cell phone your wife may call into the show. Reality: Not a bad option. The lack of cue is not an issue as you may not have any callers at first.

Skype in Numbers: $60 a Year

It's very hard to find pricing on the skype site. A forum post showed the price as $60 a year. Here again, you have no call "cue" and it is first come first serve. If someone has called in, the other callers will just here the phone ringing and ringing. The Good News: If you have a co-host this is an easy way to get everyone to hear everyone The Bad News: Adjust sound levels is very limited. You will more than likely become acquainted with The Levelator software (free) and

Call in Studio: An Inexpensive Call Cue charges .03 cents per minute for every caller (you can limit the number of people who can call in at the same time). The phone number is $6 a month. My most expensive show was around $8.00 for the episode (meaning $2 worth of callers). If you do an hour long show it will cost you $1.80 (.03 * 60 minutes).  In a nutshell it would take a LOT of calls to get close to the $40 that Blog Talk Radio charges. Connecting you to the caller. Here again, you can use you smart phone to call into the callinstudiocom. You can use Skype (free) to call into You then take that sound and send it into your mixer. From your mixer into a recording device. You may have issues if you only have one computer. Sending sound (the caller) out of a computer and back into the same computer to record is the definition of feedback. You are feeding the sound of the caller back into the computer. This is where you need a mix minus. This means you send the sound of the mix (you and the caller) back into the computer minus the sound of the caller (this is where a portable recorder comes in nicely - you can have the main out go to the recorder and use an auxialry send to send the sound of just you to the caller.

The Good News: You have a call cue. You can have a screener. You can call guest.

The Bad News: You need an auxiliary send for everything you tie to the mixer. If its you and callers. You need an auxilary send on your mixer. If it is you, a co-host, and callers, you need two auxiliary sends. In other words, its getting complicated. its not impossible. But it gets complicated.

Blog Talk Radio: A Pretty Call Cue Blog Talk Radio is working hard on updating their system. They have a beta system that produces CD quality sound. In a few months this will come out of beta. This is great. According to their website you can use their free account and have up to five callers. This may be the best solution for using their phone technology.  While they have made great strides, I would not use them as my primary platform at this point. My biggest issue is if you use them as a primary platform (per their terms) you HAVE To use their RSS feed (and there is on way to redirect it). Also when I played with  their free account I can't schedule a show between 7 and 10:30 PM. The shows are limited to 30 minutes. Blog Talk Radio DOES make recording easy, but it sounds like a phone. When they get their beta finished you will be able to connect directly from your computer. When you spend $40 a month you can do 2 hours of show a day. Most people don't need that much time. You also get advertising impressions. In general, it is my opinion that you are paying for lots of stuff you don't need.

Tools To Stream Live Spreaker is a great media hosting provider that allows you to stream your show live. Their free service lets you do a 40 minute show whenever you want. You can store 10 hours of media. Their chat system is pretty cool. For $20 a month you can do a three hour show, and store up to 500 hours (basically 9.6 years if you do an hour a week). When you reach your limit you have to pull some shows (I'm assuming older) off. They provide stats on your downloads. You can record via browser, or smartphone app, tablets, etc. Mixlr is not meant to be a media host. They make it super easy to stream stuff. Whatever you send at it, it steams. You can use a browser, a smartphone, etc. There are no real stats that you can check. They provide an email with stats, but in general, I would say they don't have stats. For free you can stream up to an hour any time you want. The quality is not as good as the premium plan  which is $10 a month. I really like their chat.

Keep it As Simple As You Can

While you may think adding a certain element is cool, you REALLY need to ask yourself, "Do I need this?" The more you add the better the chance you will be purcashing things to play and record on. On my Ask the Podcast Coach show (Live Saturdays at 10:30 am or catch the back episodes ) I was using my cellphone to connect to the phone system (I've used both Blog Talk Radio and Call in Studio) and I played my intro outro using my iPad that went into a my Behringer X1832 USB mixer (lots of auxilary sends) that went into my Mac Mini where I sent it to both Spreaker and Mixlr (I would not recommend that I do that as I'm always testing).

Because of my Podcast: Jeff Steinman

Jeff is the author of How To Quit Working: A Simple Plan to Leave Your Job for a Life of Freedom and shares how over 60% of his customers have read his book. His book and podcast have now become a business. The one thing that the podcast has really delivered is key relationships. Find out more about Jeff at

Marc Maron of got to interview one of his idols Mick Jagger on his podcast. Speaking of Marc Maron, if you have netflix check out his TV show "Maron" and go to season two and look for the episode titles Radio Cowboy. Marc goes off on a morning zoo team and its hilarious.

Podcast Rewind:

I appeared on episode 8 of Podcaster's Group Therapy

I also appeared on the Timelines of Success show.

Ready to Start Podcasting?

School of Podcasting

Direct download: sop456_040515.mp3
Category:general -- posted at: 4:00 AM

Podcasting News:

Adam Carolla and Dennis Miller Go on Hiatus after 6 Episodes Buzzfeed Starts Podcasting NPR is Building a Discovery Tool Podcast Monetizatrion School of Podcasting is a new way to accept donations. Want to test it check out$podcastcoach the fee is 1.5% Teespring is a cool mix of crowd funding and podcast promotion. Basic no logo t-shirts are 7.30 (just text), 14.75.  You can't order less than 5 (so a minimum order is roughly $75.00). Shipping made my order $18 for a t-shirt with my logo. Want to Support the School of Podcasting? Buy a Shirt

Podcast Rewind:

I was on episode 31 of the Podcast Digest talking podcasting equipment, because of my podcast stories, podcast websites and more.

Join in on the Conversation: Call 888-563-3228 or go to the Contact Page

David Hooper Shares Behind the Scenes of the RED podcast (real entrepreneur development)

David Hooper produced the RED Podcast with his wife Laurel. RED stands for Real Entrepreneur Development. We help you build an audience, sell more products, and make more money. We show you how to find the “hidden money” in your business. In this interview we talk about how: David HooperHe recorded a bunch of episode before episodes before adding their show to iTunes He purposely set out to be different than any other "entrepreneur podcasts" When you have a business but you're not in the phone book are you not in business? You can wait and work out the kinks of your podcast before listing it in iTunes He is using the podcast to expand out past his Music Business Audience He created a studio in his home without spending thousands of dollars by using ATR2100 microphones, and a Noise Gate. We talk about his interview process and how he prepares a guest before the interview. Check out the RED podcast in iTunes, or on their website.  

Ready to start podcasting? Check out

Direct download: sop454_033015.mp3
Category:general -- posted at: 4:00 AM

Want to join in on the conversation? CONTACT ME

I read the book Word of Mouth Marketing: How Smart Companies Get People Talking and while the book didn't do a ton for me, it did provide me with one question that can help me build my audience. It provided a question that can help inspire word of mouth. Here it is:

What is the topic you are covering in your podcast that will inspire your audience to tell one of their friends?

So I paid attention to myself this week to see what information I told friends about. I had two. One from episode 39 of Profitcast (a podcast dedicated to examining ways to monetize your podcast), and the MoneyPlan Show (help you pay attention - not interest).

profitcastThis week was walking around a Holiday Inn in Lavonia Michigan listening to Profitcast. Brian came on and explained how a podcast can be

  • Good
  • Quick
  • Cheap

The kicker is you can only pick two. It can be good and quick, but it won't be cheap. John Lee Dumas had sponsors six months after launching his Entrepreneur on Fire podcast (6 months is quick). His show is great (I'm a fan). It wasn't cheap. He spent $3000 on a mentor, and John had six figures in the bank when he started (hear about this on the MoneyPlan SOS podcast). So it was expensive to start. If you want your show to be quick and cheap, it's probably not going to be good. If your show is going to be good and cheap, it's going to take a while to build that audience (but maybe not using the question above). You can hear Brian dig deeper into the good, quick, cheap discussion on I like Brian. I've had him on this show and he co-hosted one week on Ask the Podcast Coach. He's a good guy. So there I was walking around the hotel and his episode just made me think, and then I wanted to shout AMEN! That was such a cool way of explaining a person's podcast. I IMMEDIATELY stopped what I was doing, clicked on the image in the podcasts app and prayed he put contact information in his show notes (he did). He had a link to speakpipe, which then launched the app on my phone and there I was telling Brian how his content just blew me out of the water. WOW. Later that week (now in Toled0) I had the pleasure of meeting Nick Sueberling from the Podcasters Group Therapy podcast (and inside the jungle) and I told him about this "Good, Quick, Cheap" theory. Nick had heard it used in business. This is a great example of things you know that you think EVERYBODY KNOWS THAT (but obviously not - as I didn't). Later I posted it in School of Podcasting Private Facebook group (that you get access to when you are a member). Bill Conrad checked it out and later reposted about the show. He called his "Binge of the week." bills_notes MOneyPlan SOS with Steve StewartLater in the week I was listening to Steve Stewart talk about Bitcoin on episode 179 of the MoneyPlan Sos show, and then he throws in this BOMB of a subject that just blew me away. It tells the story (stories ALWAYS work) of Joe Legal, Jose Illegal. As Steve explains both of these men do construction. Joe Legal makes quite a bit more money than Hosea Illegal. Steve continues on and you hear that Joe pays taxes, insurance, health care, and other costs that in the end leave him having to get a part time gig to make ends meet. Hosea Illegal doesn't pay taxes or for school lunches, health benefits, and other items. It was VERY interesting and done in a "Just the facts" fashion (not really taking sides). The minute my wife got in the car, I had to play it for her. It was a great conversation starter. What topics are you tossing to your audience? Are the conversation starters? The #1 way people find about about podcasts is through word of mouth. Sure we all use Twitter, facebook, etc, but a TON of the word of mouth about podcasts happens face to face. In the immortal words of Bonnie Raitt "Let's give them something to talk about."

How Are You Standing Out?

I was thinking about the news. Every day (sadly) someone gets shot, a politician lies, a new business opens, and a beloved institution closes. A sports guy screams into the camera about a bunch of millionaires who run around and sweat for our amusement. You have a cuddly friendly weather person who secretly knows that they are being replaced by an app on your phone. The news anchor who went to school to be a journalist now gets to read headlines about B list celebrities on reality shows. The sky traffic report from a helicopter doesn't really matter because by the time you get in the car they will have that wreck cleared. This too is being replaced by an app (Waze app) To me its all the same thing. I rarely tell someone about anything I heard about on your typical newscast. I do talk about things on the New Agenda Show (that should be on the evening news). Every Newscast in America Parody (18:30)

Word of Mouth Book

I listened to this book as an Audio book (from Audible - Get a Free Book When You Sign Up). I found it "meh." If you are absolutely brand new to marketing it would be great (tips like "Be nice to people" and "start a blog" I think I have down).

Ready to Start Podcasting?

School of PodcastingMoney Back Guarantee

Direct download: sop454_032315.mp3
Category:general -- posted at: 4:00 AM

Does it matter  where you host your media if it's an actual media host? What is Amy Schmittaur behind the camera? What kind of downloads can I expect from my first pdocast episode? If my show is really bad, what can I expect? All of these questions are answered in today's School of Podcasting's Morning Announcements episode 453.

Dave's Thoughts on Spreaker

Colin from Canada asks, "What are your thoughts on Spreaker? Is it too crowded, what do you think of their sound quality?" I've spoken about podcast media hosts in the past, and a few years ago I was not a huge fan of Spreaker. I was contacted by the head of Spreaker, we got on Skype and since then they have continued to add more and more features to their platform. They use to rename your file, tweak your ID3 tags, and there was no way to redirect your feed. Those objections have been solved. Do I have any objections to Spreaker now? Only one (and it's a small one). Both and have the ability to have an unlimited back catalog. Spreaker allows you to have a HUGE back catalog, but in the end, there IS a limit (510 hours - thats a lot of episodes - for $20 a month).

Your Host Won't Get Your More Listeners

So many people thought that having their podcast on SoundCloud would bring them more audience (in my circles it brought in an additional 3%). While Spreaker does have a thriving community, in the end don't look to your media host to bring you an audience - you need to do that on your own.

What Kind of Numbers Does a New Podcast Get?

Last week I released an experiment of mind call Podcasting For Free. Episode 4 got 33 downloads in a week. Another experiment I did was trying to make the absolutely worst podcast. I think I succeeded as the first episode released in 2013 still only has 8 downloads. Downloads will always be based on your topic, genre, and background. We have tools to help you shape your content at the School of Podcasting.

Amy Schmittauer Jumps Into the Podcasting Pool (With No Makeup)

Amy Schmittaur is the force behind Savvy Social Sexy. I found Amy on YouTube and I love her sarcasm, and her content. For me, that's an unbeatable combination. In today's interview we discover: 1. Amy is actually shy when the camera is turned off 2. People give you 8 seconds on YouTube to make your first impression 3. In the end, you have to do the work. You have to at least try. 4. Amy is out on her Sexy Savvy Social LIVE tour (see info). 5. The things Amy can do in a podcast that she can't do in a YouTube video. Here is Amy explaining the name of her brand. It makes me laugh every time I watch it (#imjustsayin')

School of Podcasting Members and Affiliates

If you are a members of the School of Podcasting and School of Podcasting Affiliates we have MOVED platforms (I am now using Value Addon for my membership site). If you have not received your new login information, please visit the Help Desk, and let me know. If you are an affiliate, you need to sign up to continue to be an affiliate (it's free, and easy), and your old affiliate links won't work after the end of the month.

Mentioned on the Show

Serial dowload numbers

Ready to Start Podcasting?


Direct download: sop453_031615.mp3
Category:general -- posted at: 4:00 AM Podcasting Stats from 1.9 Billion to 2.6 Billion downloads

1.9 Billion in 2013

2.5 Billion in 2014

8 Million daily audience requests for podcast during the fourth quarter of 2014

Unique monthly audience members continued to grow to 41 million individuals in 2014 versus 25 million at the beginning of 2013, marking another milestone achievement

That represents a 37% increase in annual download requests.

The accelerated growth for podcast audience engagement continues with more podcasts being distributed to Mobile devices.  Of the 2.6 billion downloads, over 1.6 billion (63%) were requested from Mobile devices, with a 5.4 to 1 ratio for iOS versus Android.  At the end of 2014 the WTF with Marc Maron app for iOS, Android and Windows Phone 8 had been downloaded by over 225,000 unique user accounts.

New Podcasters

Over 22,000 podcast shows use the Libsyn Network for distribution and monetization services for over 2.1 million unique, active episodes.  New account sign-ups are also at an all-time high with the addition of over 2,300 new shows already in 2015.

Edison Podcasting Stats

35% of Cell Phone Users have connected it to their car to listen

33% of people (approximately 89 Million) have listened to a podcast

55% of people consume podcasts on their smart phone

17% of the US listen to podcasts on a monthly basis (46 million Americans)

10% of people 12+ have listened to podcast in a last week. (27 million Americans)

Of the 10% who listen to podcasts, 23% listen to three, 22% listen to 2, 17% listen to four or five, and 15% listen to eleven or more (averaged 6 per week)

45% percent of podcast listeners have a college degree (compared to 33% of the total population)

52% of podcast listeners make more than $10o,000 a year

NBC won their evening with a 3% rating. The serial podcast was listened to by #5 of the population.

71% (192 million) of Americans have a smart phone

81% of people 25-54 own a smart phone

AM/FM Radio being used in the car dropped 5% from 2014 to 2015

Edison research

Podcast Awards Website Stats

32.8% of nominees had no email address or form to contact them (twitter, facebook, Google+ do not count)

26.3% had no iTunes icon on their website.

and yet what do people want most? Comments and interaction from their audience, and more subscribers/downloads……

25.3% had no way to download the file

23.5% of podcasters nominted for a podcast award did NOT have an RSS icon/link on their website (on the front page)

there is more to podcasting than itunes. Give people and RSS so they can subscribe on whatever they want to use.

22.8% of the nominees had an RSS feed that was invalid

it doesn’t do any good to have a feed if it doesn’t work (case in point soundcloud)

17.2% had no visible player to click play when you land on their website (many you had to dig to find one)

14.4% Had no social media to share you content

One other things that were interesting. Some of the top podcasts of 2014 (Serial, Startup, and Reply All) have no iTunes buttons on their website. Yet they dominate.

When People Find Your Podcast They Will Binge Listen

Today I play a clip from Elsie Escobar who (along with Jessice Kupferman) produce the She Podcasts podcast (she is also the co-host of The Feed). The clip is Elsie talking about how she discovered the "What I Wore When" Glamore podcast through word of mouth (the co-host of the Feed Rob Walch's wife liked the show), and when she found it - she downloaded all the episodes.

Because of My Podcast

Michael from the Recovered Podcast talks about how his podcast is helping people get off drugs. For more information go to

Direct download: sop452_030815.mp3
Category:general -- posted at: 4:00 AM

I am working on an episode that will have clips of people who have been on radio, and I'm still working on it. When I interviewed Jeff Brown from and the Lead to Read Podcast ( he just kept bring gold and I just couldn't wait to share it. We talk about

  • Tips on conducting good interviews
  • Keep a level of intimacy with your audience
  • How Taco Bell Almost got Jeff Fired
  • How do you get guests for your show (when they say no the first time)
  • We also hear the last five podcasts Jeff listened to.

Behind the Scenes of the Podcast Awards: I looked Stupid and Lived to Tell

This was the first year that the Podcast Awards were owned by the New Media Expo. I am the Director of Podcasting for the New Media Expo and (much like a new podcaster) we found ourselves saying, "This takes longer than we thought." It took so much time that we were copying and pasting stats into PowerPoint Presentations right before we went live (crunching and assembling the numbers took longer than expected).

So there I was rolling out the finalists, and when I went to a slide the information wasn't there. I had checked and re-checked my slides. I mean, I TEACH POWERPOINT AS PART OF MY DAY GIG! On another slide I had pasted the wrong information. As the old saying goes...

Haste makes waste.

This was live in front of about 150 people.

Egg meet face.

As I write this, that was about 2.5 hours ago and you know what?

I'm alive.

I will live to see another day.

I/We learned a valuable lesson (after all they're not mistakes - they are learning opportunities!).

So if you are worried about starting a podcast and you're afraid you'll look stupid, keep this in mind:

1. When you first start out you don't have a very big audience (so nobody will really know).

2. You can cross that mistake off the bucket list and get back to making even better content.

3. You will live. Very few people actually die from embarrassment.

Direct download: sop451_030115.mp3
Category:general -- posted at: 4:35 AM

In today's show we talk about a new  Podcast Award, some weird stuff at, and I answer what I feel is value, the big question how do YOU define value. What value do you get from the podcasts you listen to?

New Media Expo is Right Around the Corner

New MEdiz Expo Coupon sop2015

Academy of Podcasters

A new award has been created from Stitcher and the folks at podcast movement. For more information go to

Daniel J. Lewis Has His Artwork and Copy Stolen on

I wrote about this on a previous post, on a post on how Daniel J. Lewis from had his artwork AND ADVERTISING COPY being used (illegally) by a person on so I talk about what I would use Fiverr for at THIS POST. I do mention Music Radio Creative on the show today and play a clip

How Do YOU Define Value?

On the Feed podcast a called had called in stated he was tired of Podcasting Gurus telling other people how to podcast. I agree. There is no one size fits all. I use the anology of Football. There are: Teams that run the ball well Teams that pass the ball well Teams with tremendous defense Teams with great special teams In the end, it doesn't matter how you get there as long as you end up in the end zone for a touchdown.

How I define Value

I looked at what I consume and found that most of the content I watch, listen, or read: Makes me laugh Makes me cry Makes me Think Makes me Groan Or it entertains and educates me.

Social Value

If you want people to talk about your show, it needs to provide social value. When I reviewed the Sci-Fi Movie podcast I was amazed at the level of trivia they had discovered about the movie they were talking about. If I was at a party full of people talking about Sci-fi, I would be armed with some seriously cool information. I would look good, and when people ask how I know so much I would say, "I listen to the Sc-fi Movie Podcast." This according to the book contagious, by Jonah Berger.

Direct download: sop450_022315.mp3
Category:general -- posted at: 5:00 AM


Use the coupon code sop2015 to save $100 off at the New Media Expo go to


There are those who get into podcasting for the sole reason of making some quick cash. I typically FEEL this is bad idea (cash? maybe, quick? hardly). There seems to be a few different schools of thought on how to get into podcasting. We have all see the "On Fire" clonification of podcasting (I think I just made up a word) where everyone thought if they just did what John Lee Dumas does, they will make $2 million per year like John does. It didn't work. There are others who just do it for fun. This is fine. I recently purchased some items for the kitchen, and nobody is approaching me asking, "Hey you spend $99 on that Power Pressure Cooker XL how much are you making from it." We all have different dreams, insights, desires. Podcasting has many motivations. These include:

  • To be seen as an expert
  • To boost your exposure
  • To build your community
  • To understand your community
  • To reach a global audience
  • To increase awareness of your products and services
  • To interview your favorite people
  • To document your process of understanding a subject (I call this the "journey" podcast).

The Journey Podcast

Joanna Penn of the Creative Penn started a podcast because she wanted to know more about self publishing. She did. She interviewed experts and now, years later, she IS an expert on Self-publishing. She didn't wait until she knew it all, she started and did what she could along the way.

You Don't Have to Be Great To Start - But You Do Have to Start to Be Great

Today we hear from Crag from who mentions how he started with just putting audio on his website, and gradually over time built up his skills, his gear, and now has a top notch podcast. John from Lets Talk Metal and Treasure Hunting who mentions that the podcast How Sound mentions that they feel people should always map out their show. John feel that being an "independent" means you don't have to record like they do. This is true, you can record however you want. In the end it will be the listener who helps you shape your content. As John mentions he didn't care for one podcast because he wasn't interested in the topic. There was nothing wrong with the topic, but he is not the intended audience.

Starting Somewhere My Nomad Guitar

When I was in my early teens I had a paper route. I used the money from the paper route to buy a guitar of my own. It wasn't much, but it was mine. It was what I could afford at the time. You see the paper route wasn't mine. I was a helper for my friend who had his own paper route. Later, when I had my own route I saved up $300 to purchase a Gibson SG. In 1981 (and having a paper route) this was a huge amount of cash. I had developed my taste for guitar playing on the SG knock off, and now was ready to migrate to a REAL SG.

Brian From ProfitCast - On His Way to Being an Expert

Profitcast is a great show where the host "The Real Brian" interviews experts, but it also is where Brian reveals what he is trying (and if it is working or not). He looked at the podcasting community and saw that one of the biggest things that EVERY podcaster wants is to grow their audience, and in some cases to monetize it. Brian start Profitcast to investigate strategies and tools to help podcasters grow their audience. In the interview we discussprofitcast What inspired Profitcast The Episode where Brian pealed back the curtain and asked if people were getting anything (and how that impacted his audience) How working with the "competition" lead to more leads. How he setup a dual appearance on the Audacity to Podcast. Brian is a great guy, and his podcast can be found at

Can I Podcast For Free?

Podcasting For FreeCan you? Yes. Should You? Oh wait, there is that should word again. I FEEL that its not the best practice, but then again, so was buying a Nomad guitar. With this in mind, I'm doing something strange. I going to teach something I don't believe in (how to podcast for free). I had to step back, and realize that some of these students will take the course (a one time fee) dip their feet in the pool and later decide they are ready to podcast "For Real" Sometimes you want to test the water, and this is an inexpensive way to do it without any monthly costs. Order it today for $29 before the price goes up in March


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New Podcast Launched: Missional Man Podcast

Jonathan started this podcast because he wants to help other Christian men. Yes that assumes that these other Christian men need or even want help. He thinks they do. No, in fact he knows they do. Why? Because he's one of them. So actually, he started this podcast mostly for himself. He says, "I need help being both a Christian and a man." Check it out at

Mentioned in this Podcast

Edison Research "Share of Ear" update

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Direct download: sop449_021615b.mp3
Category:general -- posted at: 5:00 AM